Their latest push to move machines in the motorcycle segment, the Victory Boardwalk, is more of the same from the Medina, Minnesota builder.
According to the flaks, the Boardwalk came about when:
We took the style and attitude of every laid-back rider who loves a quick escape and built a bike around it. West Coast. East Coast. On any road on the planet that sweeps and curves along scenic terrain like it was created for riders, the Victory Boardwalk is your ride. It’s the classic-styled cruiser with “relaxed ride” in its DNA.
Old guy bike? Probably. Good old guy bike? We leave that to you to decide…
It is, however, a good time for corporate in Medina.
Polaris Industries Inc. notched a record $755.4 million in second quarter sales, an increase of 24 percent over last year’s second quarter sales of $607.9 million.
“While the weak U.S. economy and likely recession in Europe are concerning, we continue to see strength in our core North American Powersports business,” Polaris CEO Scott Wine said. “Our investments in adjacent markets and international expansion are paying dividends, and we are excited to have Eicher Motors Limited as a joint venture partner to aggressively pursue growth in India. The strong second quarter results were driven by solid strategic execution combined with end-market demand that is healthier than a year ago.”
North American retail sales to consumers were up 17 percent during the quarter.
Sales in the On-Road Vehicles division, mainly Victory motorcycles – but also including Indian motorcycles and GEM and Goupil electric vehicles – increased 110 percent over the same period last year to $64.7 million.
North American industry heavyweight cruiser and touring motorcycle retail sales increased by low single digits compared to the prior year’s second quarter. Over the same period, Victory North American consumer unit retail sales increased more than 10 percent. North American Victory dealer inventory increased over 2011 levels to support the retail sales increases, market share gains and new product launches of the Victory Judge and Victory Hard-Ball.
PG&A sales increased 15 percent compared to the same period last year. The increase was primarily driven by higher ORV and Victory motorcycle-related PG&A sales. The increase in second quarter sales was driven by higher sales of Victory motorcycles and a 38 percent increase in Asia/Pacific region sales.
“We are extremely pleased with our success during the second quarter, but we remain mindful of the uncertainty surrounding the overall economic environment in Europe and North America. As we continue investing in our future growth, such as the recently announced joint venture with Eicher, we are prepared to react quickly to sales velocity changes in our businesses,” Wine said. “Given the ongoing strength in our overall business as well as the anticipated success of several new model year 2013 vehicles to be unveiled next week at our dealer meeting, we are raising our expectations for sales and earnings for the full year 2012.”